Tata Crucible Quiz is a part of the Tata group's engagement with the youth as a knowledge initiative to encourage lateral associations, speed of thought and out-of-the-box thinking. The quiz seeks to bring together the sharpest young minds to take on the heat of a tough business quiz. It made its debut in India in 2004-05 and generated a huge response in the very first year itself. It has now become an annual event, held separately for corporates and campuses each year. Tata Crucible Campus Quiz made its international debut with the Singapore edition in 2007 and has been running successfully for the last 4 years, with the 5th edition scheduled in October 2011. The UK edition was launched successfully in 2008 and has been running annually since then.

The UK edition of the quiz is a single location event open to participants, in teams of two each from the same college/university and they register online for the same. The desirous teams then assemble at a common venue and all the teams will be subjected to a written elimination round of 20-25 questions at the start. Out of these, 8 top  teams will be then invited on the stage (normally 6 top scoring teams and 2 teams from a quick wild card round) for 5 to 6 rounds of live quiz on stage from which the winners will be crowned. The rounds consist of questions from the world of international business and economy, including corporates, personalities, brands, markets, etc. The emphasis in the questions is not on the obvious, but lateral thinking and associations. The Quiz Master, Mr. Giri Balasubramaniam, a.k.a. Pickbrain has successfully conducted the Tata Crucible Quiz in UK for the past three years along with India & Singapore over many years. He is known for his wit, humour and incisive style of quizzing.

The last UK edition of the quiz in 2010 saw participation of over 125 students representing 20+ leading UK universities including LBS, LSE, Oxford, Cambridge, Nottingham, Birmingham, Bath, Warwick, Aston, Sheffield Halam, Manchester and many others. The team of Anup Nair and Michael Doroszenko from The University of Strathclyde,Glasgow emerged as champions at this event and were awarded £4,000 as cash prize. The team of Lien Chang Luen and Wouter Van Der Gaag from the London Business School, London, took second place, while Rousseau Dasgupta and Timothy Kovoor from Oxford University took third place. The two teams took home £2,000 and £1,500 respectively. The top two teams from the UK edition then travelled to India in April 2011 for an international final with the top two teams each from the Singapore and India editions of the Quiz , in which London Business School team took home the crown of international champion winning themselves a laptop and an international holiday each.

The Tata group comprises over 90 operating companies in seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. The group has operations in more than 80 countries across six continents, and its companies export products and services to 85 countries.

The total revenue of Tata companies, taken together, was US$ 83.5 billion (around Rs380,663 crore) in 2010-11, with 57.8 per cent of this coming from business outside India. Tata companies employ over 425,000 people worldwide. The Tata name has been respected in India for 140 years for its adherence to strong values and business ethics.

Every Tata company or enterprise operates independently. Each of these companies has its own board of directors and shareholders, to whom it is answerable. There are 28 publicly listed Tata enterprises and they have a combined market capitalisation of about US$ 74.15 billion (as on October 5, 2011), and a shareholder base of 3.5 million. The major Tata companies are Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Global Beverages, Indian Hotels and Tata Communications.

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Tata has more than a century of experience in the UK, its leading international market, with combined revenues exceeding US$ 7 billion. Having established Tata Limited in 1907 to represent it in Europe, Tata has grown to become the largest Indian employer in the UK, comprising 19 companies and a 42,000-strong workforce spread across the region. Today, Tata is also the largest foreign investor in UK industry.

Tata companies include some well-known brands in the UK, among them: Tetley Tea, Tata Steel Europe, Jaguar, Land Rover, Tata Consultancy Services, Quilon, and The Bombay Brasserie. In addition, Tata Communications, Tata Chemicals Europe (formerly Brunner Mond), Tata Motors, and Taj Hotels are all significant players in their respective fields.

Five core values – integrity, understanding, excellence, unity and responsibility – are woven into the fabric of Tata and its brands and are fundamental to its success around the globe.

The Tata name is a unique asset, representing 'Leadership with Trust'. It stands for consistent business excellence and profitable growth, with a commitment to the communities it serves, fair and ethical business conduct, and adherence to high standards of corporate governance.

Details of Tata operations in UK are available on http://uk.tata.com