'Tata Crucible - The Business Quiz' seeks to bring together sharpest young corporate minds in India to take on the heat of the toughest business quiz in India.
Youth is a key audience cluster which the Tata Group is focusing its communication at and Tata Crucible is one of the key initiatives towards this engagement.
Tata Crucible was started as a key initiative in 2004, a year which was christened as the 'Century of Trust' year to commemorate the death centenary of the Founder of the Group - J.N. Tata and the birth centenaries of two of its illustrious leaders - J.R.D. Tata and Naval H. Tata. It generated huge response as a high quality business quiz in the very first year and has now become an annual event.
In a commissioned research Tata Crucible Campus Quiz has been judged highest rated ground quiz by the students of participating colleges.
The Tata Crucible Quiz is a team based contest (2 participants per team) and is held in 3 parts. Two back to back tracks - separately for Tata corporates
and Non-Tata corporates, followed by National Finals. The third track is held for Campus students each year also followed by a National Final.
Eight editions of Crucible corporate version and Eight editions of the Crucible Campus version have been held so far to enthusiastic response.