'Tata Crucible - The Business Quiz' seeks to bring together sharpest young minds in India to take on the heat of the toughest business quiz in India. Youth is a key audience cluster which the Tata Group is focusing its communication at and Tata Crucible is one of the key initiatives towards this engagement.

Tata Crucible was started as a key initiative in 2004, a year which was christened as the 'Century of Trust' year to commemorate the death centenary of the Founder of the Group - J.N. Tata and the birth centenaries of two of its illustrious leaders - J.R.D. Tata and Naval H. Tata. It generated huge response as a high quality business quiz in the very first year and has now become an annual event. In a commissioned research Tata Crucible Campus Quiz has been judged highest rated ground quiz by the students of participating colleges.

The Tata Crucible Quiz is a team based contest (2 participants per team) and is held in 3 parts. Two back to back tracks - separately for Tata Corporates and Non-Tata Corporates, followed by National Finals. The third track is held for Campus students each year also followed by a National Final. Four editions of Crucible Corporate version and Four editions of the Crucible Campus version have been held so far to enthusiastic response. Over 2500 teams participated in the three tracks of the quiz held in 2006-07.

Tata Crucible Corporate Quiz 2008, now expands its horizons to four new cities and also emerges as the biggest corporate quiz in India spanning across 16 key business destinations.