'Tata Crucible - The Business Quiz' seeks to bring together sharpest young minds in India to take on the heat of the toughest business quiz in India. Youth is a key audience cluster which the Tata Group is focusing its communication at and Tata Crucible is one of the key initiatives towards this engagement.
Tata Crucible was started as a key initiative in 2004, a year which was christened as the 'Century of Trust' year to commemorate the death centenary of the Founder of the Group - J.N. Tata and the birth centenaries of two of its illustrious leaders - J.R.D. Tata and Naval H. Tata. It generated huge response as a high quality business quiz in the very first year and has now become an annual event. In a commissioned research Tata Crucible Campus Quiz has been judged highest rated ground quiz by the students of participating colleges.
The Tata Crucible Quiz is a team based contest (2 participants per team) and is held in 3 tracks. Two back to back tracks - separately for Tata Corporates and Non-Tata Corporates which is followed by the National Finals. The third track is held for Campus students each year which culminates into a National Final. Six editions of Corporate Crucible and five editions of Campus Crucible have been held so far to enthusiastic response. .
Tata Crucible Campus Quiz 2012 now spanning across 24 key business destinations.
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